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Once Upon A Time

There was a mom troubled by the lack of fun and imaginative toys for her children. Baffled by this, Joyce Keelen set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. Fast-forward 30 years! Her endeavours transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewelery, and accessories. Welcome to Great Pretenders.

Colouring Made Fun
Colouring Made Fun

Superhero to the rescue! Let your imagination soar with our superhero colour in mask! With 3 water based markers and fun hero inspired graphics.

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Meiya and Alvin
Meiya and Alvin

Wonderful natural rubber teething products. Delighting and comforting babies and toddlers.

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"Ordered a couple costumes for my son and I was SUPER impressed with the quality! The costumes we ordered are capes, so they are so easy for him to put on and take off on his own, and I LOVE the value of these, as they are going to last us for MANY years to come!"

Sandra Riccardi

"Just received our picks from Great Pretenders and are completely blown away!!

My daughter LOVES her colour your own cape, that is washable! Wears her washable doctor’s outfit every single day so needless to say it is a winner!!"

Erica BKonns

"Love this company! Such beautiful costumes that any girl or boy would love. I definitely recommend them. They are also very kind and willing to help find what you’re looking for!"

Gina Alonzo Lopez

Imaginative Play
Imaginative Play

"When children pretend, they’re using their imaginations to move beyond the bounds of reality. A stick can be a magic wand. A sock can be a puppet. A small child can be a superhero."

Fred Rogers